More and more cheap fashion: Germans are buying more and more clothes - often clothes end up in the garbage after wearing them a few times. This ensures that more and more old textiles are produced - and the cheap fibers often do not re-used will be. A problem with recycling.
Recherchetool für Materialien
Research Tool for Materials
The materials database contains media on our key topics of working conditions in the textile and clothing industry and the environmental impact of clothing. The types of media include studies, guidelines and reports, as well as films, podcasts and web tools.
Buy yourself happy! Timeless, sustainable and cool - with selected books, discarded furniture or vintage fashion. Other colors, different cuts, decades-old clothes that are the exact opposite of environmentally harmful fast fashion. The ‘second-favorite’ product does not only run as a moral trend in the ‘re-sale’, because you can shoot second-hand without a guilty conscience, while the fashion industry causes a lot of CO2.
More and more consumers are aware of the high environmental and social toll of fashion and prefer to make a responsible choice. But if they are trying to work out the sustainability of jeans, t-shirts or sneakers, they will be faced with a jungle of labels, tags, pictograms, acronyms and claims, most ofThey are coming in green. Sustainability sells – even fast fashion is coloured in green now – the magic of marketing makes it possible.
To reveal what lies beneath the green sheen, this report checks out some of these self-assessed marketing labels. What is the basis of the claims that are made, how reliable are they and what do they actually cover? Can consumers take these labels at face value, and are they independently verified?
More and more consumers are aware of the high environmental and social toll of fashion and prefer to make a responsible choice. But if they are trying to work out the sustainability of jeans, t-shirts or sneakers, they will be faced with a jungle of labels, tags, pictograms, acronyms and claims, most ofThey are coming in green. Sustainability sells – even fast fashion is coloured in green now – the magic of marketing makes it possible.
To reveal what lies beneath the green sheen, this report checks out some of these self-assessed marketing labels. What is the basis of the claims that are made, how reliable are they and what do they actually cover? Can consumers take these labels at face value, and are they independently verified?
There are 2,334 sports clubs in Berlin. Whether they play football, basketball or tennis, they all connect the jerseys they wear and the sports equipment, such as balls or mats, they use. Many also offer merchandise. But does the purchase of these products take into account their manufacturing conditions? To what extent do the effects on people and the environment caused by the product flow into the purchasing decision? And what happens to the articles if they no longer correspond to the current design?