A response from the Clean Clothes Campaign (CCC) to Karl-Johan Persson, CEO of H&M.
Recently, Karl-Johan Persson, CEO of H&M, warned in an interview Terrible social consequences. when consumers turn their backs on fast fashion in the face of the climate crisis[i]. In his distorted logic This leads to more poverty, as it puts economic growth and jobs at risk. Persson's claim that reducing consumption threatens the eradication of poverty must be contradicted. His claims are at best misguided and at worst fraudulentThey do not recognise the enormous social and environmental consequences of the global apparel industry.
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